World premiere - extra benefits for exhibitors and visitors
Information Management System available for the first time at NORTEC

(Hamburg, 21st November 2011) “We are delighted to announce that we can now offer our exhibitors and visitors a new Information Management System,” says Bernd Aufderheide, President and CEO of Hamburg Messe und Congress GmbH. “This is a world innovation. It enables our exhibitors to measure their marketing success better, and to distribute their advertising materials more cost-effectively. It gives visitors easy access to all relevant company information. And we have a highly competent partner for this in BlueStone Business Development Ltd.”  BlueStone is an innovative software company based in Kfar Saba, Israel. In cooperation with Hamburg Messe und Congress GmbH, BlueStone is launching the “Nexus Trade Show Information Management System” in the German market – a new system specially designed for trade show companies, giving benefits for both exhibitors and visitors. This digital information platform will celebrate its global premiere at NORTEC, 13th Trade Fair for Manufacturing Technology (25th to 28th January 2012).

The “Nexus Trade Show Information Management System” enables exhibitors to disseminate their marketing and information materials via a range of digital channels, to build up contact networks, and to initiate sustainable marketing campaigns. It allows them to measure whether their marketing materials are being used by the target group, and to see how far information and products attract interest on the part of visitors. Visitors can use Nexus for quick, easy access to information at any time; they can set up a personal digital workspace; they can exchange views and comments with other users, and forward or print materials. “Germany has the most advanced trade show market in the world, and that is why we are launching Nexus here first. Nexus brings exhibitors close to their target group and enables them to work more cost effectively, eliminating the high costs of printing and logistics for brochures. It provides visitors with focused information, and enables them to make useful contacts and give feedback,” says Avigdor Sapir, Managing Director BlueStone Business Development Ltd. The Information Management System is based on the principle of cloud computing, which delivers IT services (data storage, software, computing capacity) via a network.

About Hamburg Messe und Congress (HMC)
Hamburg Messe und Congress GmbH (HMC) hosts more than 40 of its own events and guest events, attracting some 12,000 exhibitors and more than 70,000 visitors per annum, with some 87,000 square metres of hall space available. Its wide-ranging portfolio is mainly focused on Hamburg’s core business clusters. And HMC has a second highly professional unit with an outstanding city centre location, that is CCH – Congress Center Hamburg, which runs more than 280 events per annum with a further 320,000 visitors. The close proximity of CCH and the trade fair site mean that they can be used very effectively in combination. Hamburg Messe und Congress employs a total of about 275 people.

About BlueStone Business Development Ltd
BlueStone Business Development Ltd is a supplier of software solutions, with a major focus on Information Management Systems for trade show companies. The company is based in Kfar Saba, Israel. It was founded in 2009 by IT, business development and marketing experts. The company is launching the “Nexus Trade Show Information Management System”, a new digital information platform which gives companies an innovative and cost-saving alternative for dissemination of marketing materials.

Contact: Esther Scholz, Tel.: +49 40 3569 2453, Fax: +49 40 3569 2449,
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Contact: Avigdor Sapir
Tel.: +972 9741 5201, Cell: +972 544 865 550
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